We’re now very close to the Holiday Season getting started here in the U.S., and once we get into Thanksgiving week, many brokers will then begin to experience a slowdown in the level of interest from their principals, around taking new action, and in moving forward. Then, as we progress even deeper into December, you’re likely to hear many people tell you, “Just call me after the first of the year.”
So with this being said, I believe it will be a good idea for you to write down the goals that you want to accomplish between now and the end of the year, because the Holiday Season is a time unlike any other, and the deeper that we get into it, the more time you will likely have available to do some of the things that you normally wouldn’t have the time to do.
With this in mind, I recommend that you write down a list of goals that you want to accomplish by the end of the year, and here are some of the things that you can include on that list:
1) How much prospecting will you still be getting done, and what date in December will you still continue prospecting full out through? (Friday, December 18th, could be a good date to select here.)
2) Who would you like to schedule strategic meetings and/or lunches with between now and the end of the year? Because as we get into December, the people you’d like to meet with will likely have more time available to be able to schedule you into their calendar.
3) Which clients will you be giving Holiday gifts to, and what will these gifts be? In addition, which clients will be on your list for sending them Holiday cards?
4) Are there people who you still need to follow-up with between now and the end of the year, because at sometime in the past, they’ve mentioned the possibility of needing to buy, sell, or lease property?
5) And finally, what will your business game plan for success be in 2027? The Holidays and their accompanying slowdown will give you a great opportunity to take some time to reflect on the year that you’ve had in your business in 2026, determine what you need to do differently within your game plan for 2027, and then hit the pavement running, with that new game plan for success when 2027 gets here.
These are some ideas that will get you started, and as you begin working on this, I’m sure that even more ideas will come to you.
So do what you can to make this Holiday Season as productive as it can be for you, and at the same time, take some time to relax, refresh, and re-energize, while enjoying the company of family and friends!
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If you’re interested in one-on-one coaching, having me do a one-hour strategy session with you, or in having me lead a webinar or a training for your organization, send me an Email or give me a call!
“Jim has given me solid new ideas to help me to grow my brokerage business, he’s shown me how to handle specific situations with owners, to get them to want to move forward and list their properties with me, and he holds me accountable, to make sure that I’m implementing what I’m learning.”
Crystal Givens
Equivista Realty