Sometimes it’s the little things that can make a big difference when you’re developing a relationship with a new prospect.

And one of those little things, can be a baseball cap!

OK, stay with me here…

Let’s say you’ve just met the owner or president of a company that you’d really like to do business with. You’ve had good conversation together, you’ve maybe even had several face-to-face meetings, while you’re still moving towards doing business together.

So what if the next time you visit them, you bring along a baseball cap, with their own company’s name and logo imprinted on it?

This will likely surprise them, especially if they’ve never seen their own company name and logo on a baseball cap before.

But think for a minute about the message that this sends to them…

You took the time to have something personal made especially for them, and you gave them something that you believe they’ll enjoy.

And if they wear the cap, there’s a good possibility that they’ll remember you every single time they do so.

In addition, even when they don’t wear the cap, it’s likely that they’ll place it somewhere where they’ll see it.

With this in mind, this is all about you building your relationship with someone, while you’re moving towards effectively doing business with them.

And giving them a simple, heartfelt gift like this, will help you to move this relationship to the next level.

But will this suddenly cause them to then hire you for a major real estate assignment?

No.

But it will give them a good feeling, and move them even closer towards believing that you’re exactly the kind of broker that they want to be working with.

So if you decide to move forward and do this with your people, make sure that you’re choosing a quality, classy baseball cap to give to them…the kind of baseball cap that tells them that you’re the total class act that they’ll really want to be working with.

________________

If you’re interested in one-on-one coaching, having me do a one-hour strategy session with you, or in having me lead a webinar or a training for your organization, send me an Email or give me a call!

“Throughout the time that I’ve been working with Jim, he’s given me great ideas to help me to grow my brokerage business, my development business, and my property investment business, and I’m now much better and much more effective in all three of these arenas.”

Tim Strange, SIOR, CCIM
Pivot Real Estate Brokerage