When you’re doing your commercial real estate prospecting and you’re speaking to the receptionist, how you respond when the receptionist asks you, “What is this regarding?” is very important…
Read MoreOf the many books that I’ve read, there are three main books that I’m recommending right now to commercial real estate brokers to help them to take both their business and their income to the next level…
Read MoreBill Gladstone of NAI CIR in Harrisburg, Pennsylvania is the best marketer I’ve ever seen within our industry. He spends more than $100,000.00 a year on marketing, and here are some links so you can see all of his publications…
Read MoreSometimes, when you begin feeling overwhelmed, you’ll recognize that you need an assistant working along with you in your commercial real estate brokerage business. But you may not be ready to hire a full-time assistant, and this is where hiring a Virtual Assistant can be of great help to you…
Read MoreThe time that you spend successfully negotiating for your commercial real estate commission will probably represent the highest amount of money that you’ll get paid per hour within our industry. Most negotiations around the amount of your commercial real estate commission will take no more than about 2-5 minutes, but these negotiations can represent tens of thousands of additional dollars or more to you. With this in mind, the first thing that I recommend here is…
Read MoreScott LaMontagne of JLL has been a coaching client of mine, and he does a brilliant job of differentiating himself and standing out from all of the other brokers. While many brokers refuse to spend money on developing their own businesses, and continually refuse to do what will differentiate themselves and have them stand out from all of their competitors, Scott spends money, including having sent out more than 250,000 mailing pieces within a single year, and he knows how to make his entire team stand out from all of his competitors, too…
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