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How Much Research Should You Do Before Calling a Commercial Real Estate Prospect?

on Oct 10, 2022

How much research should you do on your commercial real estate prospects before you finally pickup the phone and call them? Because there are some brokers I’ve encountered over the years, and they’re oftentimes with the larger brokerage companies, who believe that they need to spend a significant amount of time researching and learning about a company or an organization, before they ever pick up the phone and call them…

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