Presentation Skills

on Nov 9, 2021

One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they’ll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.

So with this in mind, here is a question that I recommend you ask an owner whenever they’re inviting you to make a listing presentation to them…

on Sep 21, 2021

In today’s world, with so many things constantly vying for our attention in our Inbox, it’s important that your Email gets both noticed and opened…

on Aug 17, 2021

Developing great brokerage business for yourself often comes down to doing just several simple activities consistently. During this video I’ll help you determine the 3 key activities that will generate 65-80% of your brokerage income....

on Jun 21, 2021

Let’s say you’ve got a situation where one of your commercial real estate clients or prospects has told you that they have a commercial real estate need, but they’re not responding back to your messages when you’re following-up with them. An owner, for example, may have told you that they want to sell their building, or a prospect may have told you that they’re interested in buying a building and expanding their business into it.

So you’ve left voicemail messages for them and/or have sent them Emails in following up on this, and they still haven’t been responding back to you.

So when this happens, you can then send them an Email saying something very similar to…

on May 10, 2021

Something that’s important to understand when making listing presentations is that you’re constantly being compared to your competitors, so you need to clearly stand out as the best choice your owners could ever make in a commercial real estate agent. With this in mind, utilizing testimonials in your presentation packages from people you’ve already successfully closed transactions with can definitely help you stand out, because people are used to hearing salespeople talk about how great they are, and why they are definitely the best. But reading 10-40 testimonials from your past clients, discussing how great their experience was in working with you, can get your owners to believe that they’ll have this exact same kind of experience with you when they hire you to list and market their property…

on Mar 22, 2021

Once you have good market knowledge and can talk to people intelligently about what’s going on in the marketplace, I believe your success in its simplest form in commercial real estate brokerage comes down to two main arenas: 1) Finding the prospects that you want to be working with, and 2) Getting these people to work with you exclusively. This presupposes that you have a good set of people skills and that people enjoy working with you, too. So if you’d like to begin generating more business, take a look at this video and determine which of these two arenas you need to begin focusing on....