Let’s say you’ve got a situation where one of your commercial real estate clients or prospects has told you that they have a commercial real estate need, but they’re not responding back to your messages when you’re following-up with them. An owner, for example, may have told you that they want to sell their building, or a prospect may have told you that they’re interested in buying a building and expanding their business into it.
So you’ve left voicemail messages for them and/or have sent them Emails in following up on this, and they still haven’t been responding back to you.
So when this happens, you can then send them an Email saying something very similar to…
When you’re leaving voicemail messages for the commercial real estate decision maker, you need to leave messages with sizzle in them that will compel the decision maker to want to call you back. During this video I’ll tell you how to leave voicemail messages that will maximize the chances that your decision maker will call you...
Something that’s important to understand when making listing presentations is that you’re constantly being compared to your competitors, so you need to clearly stand out as the best choice your owners could ever make in a commercial real estate agent. With this in mind, utilizing testimonials in your presentation packages from people you’ve already successfully closed transactions with can definitely help you stand out, because people are used to hearing salespeople talk about how great they are, and why they are definitely the best. But reading 10-40 testimonials from your past clients, discussing how great their experience was in working with you, can get your owners to believe that they’ll have this exact same kind of experience with you when they hire you to list and market their property…
One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they’ll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.
So with this in mind, here is a question that I recommend you ask an owner whenever they’re inviting you to make a listing presentation to them…
There’s a book I’ve recently read that is a phenomenal book on learning how to negotiate more effectively. The book is titled, “Never Split the Difference”, and it’s written by Chris Voss, who was the FBI’s #1 negotiator for Americans who had been taken hostage by terrorists.
In the book Chris does a great job of of showing how his hostage-negotiating philosophies can be applied effectively in business, too, and I must say that with all of my training in psychology and Neurolinguistic Programming, he’s taken things to an entirely new level when it comes to persuasion.
One well-known Ivy League school invited him to negotiate along with their top experts, and he completely ate them for lunch, as he has a way of structuring questions when negotiating to get the other side to let go of their own position, and give in to what you want them to do. And it’s all done in a very friendly, easygoing manner, too.
So if you’d like to take your negotiating skills up to the next level, I highly recommend that you read this book!
Once you’ve identified an owner who will be listing their property in the weeks and months ahead, how do you differentiate yourself from all of the other brokers while you’re still waiting for the owner to get ready to list? During this 2-3 minute video I’ll show you how to stand out in the owner’s mind as the one expert consultant or advisor who has all of the answers for them....