Presentation Skills

on Jun 21, 2021

Let’s say you’ve got a situation where one of your commercial real estate clients or prospects has told you that they have a commercial real estate need, but they’re not responding back to your messages when you’re following-up with them. An owner, for example, may have told you that they want to sell their building, or a prospect may have told you that they’re interested in buying a building and expanding their business into it.

So you’ve left voicemail messages for them and/or have sent them Emails in following up on this, and they still haven’t been responding back to you.

So when this happens, you can then send them an Email saying something very similar to…

on May 10, 2021

Something that’s important to understand when making listing presentations is that you’re constantly being compared to your competitors, so you need to clearly stand out as the best choice your owners could ever make in a commercial real estate agent. With this in mind, utilizing testimonials in your presentation packages from people you’ve already successfully closed transactions with can definitely help you stand out, because people are used to hearing salespeople talk about how great they are, and why they are definitely the best. But reading 10-40 testimonials from your past clients, discussing how great their experience was in working with you, can get your owners to believe that they’ll have this exact same kind of experience with you when they hire you to list and market their property…

on Mar 22, 2021

Once you have good market knowledge and can talk to people intelligently about what’s going on in the marketplace, I believe your success in its simplest form in commercial real estate brokerage comes down to two main arenas: 1) Finding the prospects that you want to be working with, and 2) Getting these people to work with you exclusively. This presupposes that you have a good set of people skills and that people enjoy working with you, too. So if you’d like to begin generating more business, take a look at this video and determine which of these two arenas you need to begin focusing on....

on Nov 17, 2020

When an owner tries to renegotiate your commission right as they’re about to accept an offer, how you handle the situation will determine how much commission you’ll end up putting in your own pocket. During this 2-3 minute video I’ll tell you how to verbally reframe what the owner is asking you to do, to maximize the chances that you’ll walk away with more...

on Nov 9, 2020

Whenever you’re pursuing a commercial real estate listing, it’s important to understand whether or not you have a legitimate chance to even get the listing, or whether another broker or brokerage team will probably end up getting the listing, and you’re just being used to make your listing presentation…

on Aug 17, 2020

As a broker you ideally need to give your clients and prospects a compelling reason to choose you over your competitors, but with so many brokers looking similar to each other and making similar listing presentations, how do you differentiate yourself from all the rest of the pack? One way can be to host your own commercial real estate podcast, where you’ll be giving your take on what’s going on within your market, and creating a bond with your clients and prospects as being the one broker who’s keeping them informed on important trends and subjects…