Do You Want To Land The Big Commercial Real Estate Listings?
So many times over the years I've been asked the question, "How can I begin landing the larger, more expensive commercial real estate listings?"
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So many times over the years I've been asked the question, "How can I begin landing the larger, more expensive commercial real estate listings?"
There's a simple mistake that I see people making during Zoom meetings, that I believe can alienate the people you're communicating with on the other end of the meeting, and if you're trying to build a relationship with someone that you hope will lead to eventually doing business with them, this mistake can be critical...
How can you make sure you still get paid a commission when an owner invites you to bring in an offer from a buyer to purchase the owner's property, but the owner tells you that the tenant has a first right of refusal to purchase the property?
When you're a broker who's about to successfully negotiate a deal with a buyer or a tenant for your owner, sometimes the owner will turn to you and tell you that they want you to reduce your commission...
When you're a broker who is going after a listing, and you're competing against other brokers to get it, you need to find a way to differentiate yourself within the owner's mind, so you stand out as being the best broker they could ever want to give the listing to...
Here's a free 16-minute podcast you can listen to where an expert will tell you how to produce better results on social media.
Recently I had a call with a coaching client, who told me there was a man she wanted to set an initial appointment with, who was very busy, very successful, and he owned 25 shopping centers. So she asked me for some ideas on how to approach him for an appointment, to maximize the probability that he would accept her invitation...
One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they'll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.
So with this in mind, here is a question that I recommend you ask an owner whenever they're inviting you to make a listing presentation to them...
In today's world, with so many things constantly vying for our attention in our Inbox, it's important that your Email gets both noticed and opened...
Let's say you've got a situation where one of your commercial real estate clients or prospects has told you that they have a commercial real estate need, but they're not responding back to your messages when you're following-up with them. An owner, for example, may have told you that they want to sell their building, or a prospect may have told you that they're interested in buying a building and expanding their business into it.
So you've left voicemail messages for them and/or have sent them Emails in following up on this, and they still haven't been responding back to you.
So when this happens, you can then send them an Email saying something very similar to...