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When you're a broker who is going after a listing, and you're competing against other brokers to get it, you need to find a way to differentiate yourself within the owner's mind, so you stand out as being the best broker they could ever want to give the listing to...
One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they'll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.
So with this in mind, here is a question that I recommend you ask an owner whenever they're inviting you to make a listing presentation to them...
With everything that's been going on with the transitioning economy, companies are definitely beginning to feel more pain. What this means is that there are companies out there that are trying to figure out where they're going to get the necessary cash from to fund their ongoing operations, and a sale/leaseback transaction could be the ideal ticket for them to accomplish this...
Something that’s important to understand when making listing presentations is that you’re constantly being compared to your competitors, so you need to clearly stand out as the best choice your owners could ever make in a commercial real estate agent...
Hopefully you're experiencing a good year in your business right now, and if I were to suggest one activity to accomplish that will greatly help to ensure your success, it would be to...
Whenever you're pursuing a commercial real estate listing, it's important to understand whether or not you have a legitimate chance to even get the listing, or whether another broker or brokerage team will probably end up getting the listing, and you're just being used to make your listing presentation...
As a broker you ideally need to give your clients and prospects a compelling reason to choose you over your competitors, but with so many brokers looking similar to each other and making similar listing presentations, how do you differentiate yourself from all the rest of the pack? One way can be to host your own commercial real estate podcast, where you'll be giving your take on what's going on within your market, and creating a bond with your clients and prospects as being the one broker who's keeping them informed on important trends and subjects...
Scott LaMontagne of JLL has been a coaching client of mine, and he does a brilliant job of differentiating himself and standing out from all of the other brokers. While many brokers refuse to spend money on developing their own businesses, and continually refuse to do what will differentiate themselves and have them stand out from all of their competitors, Scott spends money, including having sent out more than 250,000 mailing pieces within a single year, and he knows how to make his entire team stand out from all of his competitors, too...
So many commercial agents have asked me over the years about the possibility of hiring a telemarketer to make prospecting calls for them. This video does a good job of telling you how to find the ideal telemarketer to get this done, and it includes some good resources for both locating the ideal person, and for making sure they're properly prepared to make the calls for you. In addition, keep in mind that depending on the state you live in, the laws there, and what exactly you will be having the telemarketer say for you on the calls, you may need to hire someone who has their real estate license.