In any given commercial real estate market, it’s the top listing brokers who always make the big bucks. During this video I’ll tell you why this is the case, and why you should focus on getting listings instead of on working with buyers and...
Read MoreWarner View Center from Colliers International on Vimeo. Greg Barsamian, SIOR, has been a coaching client of mine, and he’s an outstanding broker. With this in mind, take a look at this marketing video that he’s recorded, showing everyone the details about a property that he’s listed. The video does a great job of creating a good ambiance about the project, including showing us an interview with one of the property’s very happy tenants. This video will help to set Greg’s listing apart from other competitive listings in the minds of the potential prospects, and it gives Greg a great tool to show to other property owners in the future, when he’s competing against other brokers to obtain a new listing, and these owners will just love seeing the kind of video that Greg will be recording to market their own property,...
Read MoreWhenever Federal, State, and local government entities will be listing their properties, the listing presentation packages they receive from commercial real estate brokers will be made available to you if you request them. So when you obtain these presentation packages, this can help you to learn what your competitors are doing, and can also help you to improve your own listing presentation...
Read MoreWhenever you’re trying to get a listing, and you’re competing against a broker who is overpricing the property to try and impress the owner in order to get the listing, follow this recommendation that will help you to get the owner to now understand what the other broker is trying to do, and then move the owner forward towards listing with...
Read MoreDeveloping great brokerage business for yourself often comes down to doing just several simple activities consistently. During this video I’ll help you determine the 3 key activities that will generate 65-80% of your brokerage income....
Read MoreWhen you’ve been in our industry for awhile, you become aware of brokerage companies that refuse to cooperate on their listings with outside brokers. This, in my opinion, is a huge disservice to the owners they represent, and I’m certain that most, if not all of the time they’re not telling their owners about their intention to do this before the owner signs the listing. If this ever became known to the Department of Real Estate serving their own individual state, there’s a good chance that fines, sanctions, suspensions, and/or license revocations would be involved, as one would be hard pressed to argue that their company was truly serving their clients’ own best interests by focusing on keeping 100% of the entire commission in house. Keeping this in mind, here is a 2-3 minute video I’ve recorded showing you how to handle this situation with an owner whenever you’re going up against one of these brokerage companies for a listing. Whenever you execute this procedure I’m telling you to do correctly, you’ll eliminate the other brokerage company from ever getting the...
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