When you’re negotiating in commercial real estate brokerage, you need to be careful when utilizing negative words. If, for example, you say “You won’t regret this”, you’re now getting the person to think about regretting the transaction, and potentially giving them second thoughts about the transaction, too. But when you utilize the examples that I recommend in this video, you now stand a much better chance of successfully moving the person forward to the next level within the transaction.