When you prospect continually in your commercial real estate brokerage business, you’ll develop more leads, you’ll make more money, and you’ll continually upgrade the quality of the clients you’ll be working with. In addition, because you’ll continually be finding newer and better leads to work on, you’ll be replacing your more marginal leads with these newer and better leads, and you’ll continually be increasing the average amount of commission you’ll be earning per transaction, too!