For years I’ve been talking to brokers about doing things like recording videos, podcasts, and sending out postcards to your clients and prospects. But so many brokers don’t recognize the tremendous value in doing this, as you’ll continually be branding yourself within people’s minds as the one broker they should be working with on their next transaction.

But here’s something simple you can do that will help to brand yourself in people’s minds, have them see you as the market leader, and have them appreciate the valuable information that you’ll be providing to them:

Twice a year, you can interview a top economic expert in your area and record the conversation, and have them talk about the trends that they’ve been observing, and most importantly, where they see your local economy headed within the coming months. In addition, during your interview with the person, you can mention what you’ve been observing in your own commercial real estate market, too, and tell everyone where you see that your market is now headed.

In addition to this, as another alternative, you could record these interviews on Zoom instead if you’d prefer to, and this way your people will now see you talking to them face-to-face, much like a network news anchor delivering important news to them. (Or you can utilize a platform with even more robust features than Zoom, by visiting https://riverside.com.)

With everything that’s been happening in our world, everyone wants to hear right now from the person who has the crystal ball, predicting the future, and you’ll now be bringing this to your people on a regular basis.

So every time that you do a new interview, and you’ll want these interviews to be maybe 15 to 30 minutes in length, you can then send out the link to the new interview to everyone by email, telling them about your latest interview, and inviting them to watch or listen to it.

In addition, when you’re doing your prospecting, as you’re getting towards the end of your conversations, you could say, “I’ve recently recorded an interview with economist Robert Jensen, discussing where our economy and our commercial real estate market will now be headed within the coming months, and is this something you’d like me to send to you?”

Most business and property owners want to know what’s been going on, what the current market trends are, and where both the economy and the real estate market will now be headed, and you’re now stepping into the position of being the person to provide this for them. So over time, as they watch and listen to you over and over again, with you providing them with this valuable information, you’ll be branding yourself more solidly within their minds as being the one broker they’ll want to work with on their next transaction.

This is really easy for you to do, you’ll get into a rhythm and have a good feeling for doing it soon after you’ve done just a couple of interviews, and if you need a simple and free way to record your audio interviews, you can do this at https://www.freeconferencecall.com/. Or you can do it through a great app you can put on your cell phone, and that app is located at otter.ai.

In addition, if you choose your interview guest wisely, that person may have a solid email list of their own that they can send these interviews out to also, getting the two of you much greater exposure for every single interview that you record together.

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If you’re interested in becoming more effective with your prospecting, and in getting more listings, closing more deals, and making more money, send me an Email or give me a call!

“I have had so many responses to the marketing letter I’ve mailed out that you wrote for me. Sellers have called in on properties they would like to sell, and the total dollar value of these properties so far is $56,000,000.00. I am blown away by the success of this program. One seller has an $8,000,000.00 property that we may already have a buyer for. Thank you, thank you, thank you.”

Lisa Godley Gilstrap, CCIM
Lee & Associates