Determining the 3 Key Activities That Will Generate More Commercial Real Estate Brokerage Income for You
Developing great brokerage business for yourself often comes down to doing just several simple activities consistently. During this video I’ll help you determine the 3 key activities that will generate 65-80% of your brokerage income.read more
The most important component of commercial real estate agent prospecting is you getting it done! When you get your prospecting done under all circumstances no matter what, great things will begin happening for you in your commercial real estate brokerage business. You’ll begin locating more leads which will then lead to more transactions for you, and you’ll begin making more money. So make sure you’re scheduling your prospecting time in advance, and let nothing stand in the way of you getting it done. Once you begin doing this, I guarantee that within 90 days you’ll be absolutely thrilled with your...read more
Sometimes we need comedians to set us straight and explain things to us in simple terms. With this in mind, here’s a funny 90-second video from a British comedian where he simplifies Brexit for his UK audience, and we can tell by their laughter how much his explanation really resonates with them:read more
So many commercial agents have asked me over the years about the possibility of hiring a telemarketer to make prospecting calls for them. This video does a good job of telling you how to find the ideal telemarketer to get this done, and it includes some good resources for both locating the ideal person, and for making sure they’re properly prepared to make the calls for you. In addition, keep in mind that depending on the state you live in, the laws there, and what exactly you will be having the telemarketer say for you on the calls, you may need to hire someone who has their real estate license.read more
Let’s say you’ve got a situation where one of your commercial real estate clients or prospects has told you that they have a commercial real estate need, but they’re not responding back to your messages when you’re following-up with them. An owner, for example, may have told you that they want to sell their building, or a prospect may have told you that they’re interested in buying a building and expanding their business into it.
So you’ve left voicemail messages for them and/or have sent them Emails in following up on this, and they still haven’t been responding back to you.
So when this happens, you can then send them an Email saying something very similar to…read more
When you’re leaving voicemail messages for the commercial real estate decision maker, you need to leave messages with sizzle in them that will compel the decision maker to want to call you back. During this video I’ll tell you how to leave voicemail messages that will maximize the chances that your decision maker will call you back.read more
The Power of Utilizing Testimonials in Your Commercial Real Estate Agent Listing Presentation Packages
Something that’s important to understand when making listing presentations is that you’re constantly being compared to your competitors, so you need to clearly stand out as the best choice your owners could ever make in a commercial real estate agent. With this in mind, utilizing testimonials in your presentation packages from people you’ve already successfully closed transactions with can definitely help you stand out, because people are used to hearing salespeople talk about how great they are, and why they are definitely the best. But reading 10-40 testimonials from your past clients, discussing how great their experience was in working with you, can get your owners to believe that they’ll have this exact same kind of experience with you when they hire you to list and market their property…read more
If you’ve been struggling to get your prospecting done, here’s a simple tip to help make sure that you’re making more calls…read more
Over the years, very little has been done on a large scale to transform the lives and the income of commercial real estate brokers. But in 1979, Bill Lee had a vision, and he asked himself the following kinds of questions:
- 1) Since brokers are the ones generating all of the income for commercial real estate brokerage companies, why should they be giving away so much of their money to the company and to outside shareholders?
- 2) Why is it that brokers need to be paying for big salaries and for the overhead of executives located in smoked-glass office towers hundreds or even thousands of miles away, when the brokers can’t quite understand what these people are even doing to help them to make more money?
- 3) Can we develop a commercial real estate brokerage company with a prominent national presence, where the profits would go directly back into the pockets of the brokers themselves, and the management and the running of the day-to-day operations of the business would take place 100% at the local level of the individual brokerage office, without needing to follow the mandates of executives who are often located many miles away?
With this in mind, Bill Lee moved forward with his vision, he created the Lee & Associates brand, and the resulting growth of his vision has been quite astounding…read more
One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they’ll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.
So with this in mind, here is a question that I recommend you ask an owner whenever they’re inviting you to make a listing presentation to them…read more