There’s a Potential Real Estate Tsunami Now Headed Our Way
There’s something lurking out over the horizon that could dramatically impact commercial real estate in the coming years, and this has nothing to do with where our economy may now be headed. It has to do with what is right now being proven scientifically about the dangers and the physical harm being done to people from…
read moreHere’s a Commercial Real Estate Broker Who’s Doing a Great Job of Marketing Himself
Anthony Behar is a commercial real estate broker with Major Properties in Downtown Los Angeles, and he’s doing a tremendous job of marketing himself by utilizing both audio and video…
read moreHere’s an Important Question to Ask When Pursuing a Commercial Real Estate Listing
Whenever you’re pursuing a commercial real estate listing, it’s important to understand whether or not you have a legitimate chance to even get the listing, or whether another broker or brokerage team will probably end up getting the listing, and you’re just being used to make your listing presentation…
read moreCommercial Real Estate Agent Prospecting–What to Say to the Receptionist Part 2
When you’re doing your commercial real estate prospecting and you’re speaking to the receptionist, how you respond when the receptionist asks you, “What is this regarding?” is very important…
read moreHere Are 3 Books That I Recommend You Read to Take Your Commercial Real Estate Brokerage Business to the Next Level
Of the many books that I’ve read, there are three main books that I’m recommending right now to commercial real estate brokers to help them to take both their business and their income to the next level…
read moreHere’s the Best Marketer I’ve Ever Seen in Commercial Real Estate Brokerage
Bill Gladstone of NAI CIR in Harrisburg, Pennsylvania is the best marketer I’ve ever seen within our industry. He spends more than $100,000.00 a year on marketing, and here are some links so you can see all of his publications…
read moreHiring a Virtual Assistant for Your Commercial Real Estate Business
Sometimes, when you begin feeling overwhelmed, you’ll recognize that you need an assistant working along with you in your commercial real estate brokerage business. But you may not be ready to hire a full-time assistant, and this is where hiring a Virtual Assistant can be of great help to you…
read morePowerfully Negotiating for Your Commercial Real Estate Commission
The time that you spend successfully negotiating for your commercial real estate commission will probably represent the highest amount of money that you’ll get paid per hour within our industry. Most negotiations around the amount of your commercial real estate commission will take no more than about 2-5 minutes, but these negotiations can represent tens of thousands of additional dollars or more to you. With this in mind, the first thing that I recommend here is…
read moreHow to Beat Your Competitors to Get the Commercial Real Estate Listing
Scott LaMontagne of JLL has been a coaching client of mine, and he does a brilliant job of differentiating himself and standing out from all of the other brokers. While many brokers refuse to spend money on developing their own businesses, and continually refuse to do what will differentiate themselves and have them stand out from all of their competitors, Scott spends money, including having sent out more than 250,000 mailing pieces within a single year, and he knows how to make his entire team stand out from all of his competitors, too…
read moreHow to Find the Real Commercial Real Estate Decision Maker
Whenever you’re trying to find the real decision maker within a company, and you sense that you’re talking to someone who isn’t the real decision maker, but you don’t want to insult them, a good question you can ask them is, “Who along with you will be making the decision on this?” This will help you to placate the person’s ego, make them feel that they’re being respected, and help you to then make the connection to the person who really will be making the ultimate decision.
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