Here’s an Important Question You Need to Answer During Listing Presentations
Whenever you're going after a listing, recognize that the following question is continually bouncing around within your owner's mind:
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Whenever you're going after a listing, recognize that the following question is continually bouncing around within your owner's mind:
Here's something simple you can do that will help to brand yourself in people's minds, have them see you as the market leader, and have them appreciate the valuable information that you'll be providing to them...
As the economy continues to transition into a world where it's becoming more challenging to close transactions, you have to hand it to Michael Hartel, Nick Velasquez, and Grant Clancy of Colliers International. For their 90,385 square-foot listing in Anaheim, California, they've gotten their owner to agree to offer a Mercedes Benz as a bonus to the broker who leases the facility for a minimum of seven years...
They showed me how you can lookup a specific geographical area, and their software will then show you the loans that are coming due on buildings within that area, together with the ownership information, and in many situations, the owner's phone number and email address, too...
We've heard many times over the years about the dangers of Ponzi schemes, but when we look at how the banking industry is really run, how different is it in reality from being a Ponzi scheme?
So many brokers are scratching their heads right now, as they're dealing with the gap between what buyers now want to pay when purchasing property, vs. what the sellers still want to receive for their property...
When you're in the middle of a prospecting call with someone, and the person has an upcoming requirement that you'll want to be following-up on, what's a good way to schedule that follow-up time with them? Because many brokers will just say something like, "Can I call you again in a week?", which may or may not be the ideal time frame for your prospect...
One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they'll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.
So with this in mind, here is a question that I recommend you ask an owner whenever they're inviting you to make a listing presentation to them...