From America’s
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Real Estate Coach℠
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There's one coaching client I'm working with now who earns an income greater than what more than 90% of all brokers would be thrilled with to be earning themselves, and during our most recent coaching call together, we came up with the following game plan, that he tells me he's now really excited about implementing...
Whenever you're going after a listing, recognize that the following question is continually bouncing around within your owner's mind:
Here's something simple you can do that will help to brand yourself in people's minds, have them see you as the market leader, and have them appreciate the valuable information that you'll be providing to them...
As the economy continues to transition into a world where it's becoming more challenging to close transactions, you have to hand it to Michael Hartel, Nick Velasquez, and Grant Clancy of Colliers International. For their 90,385 square-foot listing in Anaheim, California, they've gotten their owner to agree to offer a Mercedes Benz as a bonus to the broker who leases the facility for a minimum of seven years...
One of the situations that you definitely want to avoid when making listing presentations, is making a presentation when you have zero or very little chance of landing the listing. This can happen when the decision maker has already determined who they'll be listing with, but they just want to receive some additional listing presentations for their own due diligence. In addition, within the corporate environment, the person may be told by their boss that they should receive 3-4 listing presentations in total along with the broker presentation packages, even though the broker who will get the listing has already been determined by the company.
So with this in mind, here is a question that I recommend you ask an owner whenever they're inviting you to make a listing presentation to them...
I constantly see brokers who say they want to make a lot more money, but they believe that doing so has nothing whatsoever to do with changing their routine. Their attitude seems to be, "The routine is fine, but I just need to keep working it in the months and years ahead, and then the big money will finally fall onto my lap."
So many brokers have gotten into the habit of leaving boring voicemail messages whenever they're prospecting...the kind of messages that really don't inspire decision makers to want to call them back...
Imagine selling your property, and now being required to pay a tax of more than $1,000,000.00 in order to transfer the title to the buyer...
With the Holidays now upon us, you've got several weeks right now to design your game plan for success for the New Year, if you haven't already done so. Otherwise things are going to be heating up for you once again right after the New Year very quickly, getting you right back into your same old routine from 2022, if you don't take the time to focus on making the necessary changes right now...