As we’re now getting into December, this is the month when brokers begin putting together their business plan for the New Year. So with this in mind, I’m going to list a number of arenas here for you to consider focusing on improving within, so that you can then have an even greater year in your brokerage business in 2025.

And as you review these arenas, if you’d like to discuss how we can work together to improve on them, and improve on any other aspects of your business, so that you’ll begin making more money, send me an email, or give me a call!

Prospecting

First of all, are you getting the number of prospecting calls done that will maximize the number of the leads that you’ll be working on? Because if you’re not doing this, you’re costing yourself money! So with this in mind, what is it that you now need to do to make sure that you’re always getting the maximum number of prospecting calls done within your business, so that you’re maximizing your income?

In addition, how are you performing during your live prospecting calls with people, and are you leaving powerful voicemail messages that will compel more people to call you back?

Then in keeping this in mind, what do you need to work on in your prospecting conversations, to be more effective with them, and do you need to improve on your ability to get more people to agree to meet with you one-on-one, as a direct result of your prospecting conversations with them?

Having The Dominant Image Within Your Market

Ideally you’ll want to have your principals know who you are, and already be interested in working with you on their next transaction, before their next commercial real estate need ever arises. So in keeping this in mind, how many of your ideal prospects already believe that you are the best choice they could ever work with in a broker, when compared with your competitors, such that they’re already sold on working with you on their next transaction? In addition, if you don’t believe you already stand out to many of your prospects as already being their best choice, what must you now do to stand out like this, so that you begin dominating even more of your market?

Getting More Listings

Once you’ve located an owner who will be putting their property on the market, what percentage of the time are you the broker who successfully lands the listing? And what do you believe needs to be improved on about your relationship-building and presentation skills, so that you successfully land listings an even higher percentage of the time?

Improving Your Negotiation and Closing Skills

How effective are you at negotiating during transactions, and at successfully getting your principals to move forward and take the action that you’re recommending to them? And if you believe that you can improve in this arena, what specifically do you need to work on?

Becoming highly successful as a broker involves becoming excellent within many different arenas, and we’ve just discussed a number of them. What’s now important for you is to identify the key arenas that you need to work on, and take the appropriate action, so that you’ll now become even more successful, and make even more money.

And once again, if you’re interested in talking about what we can do together to take your income to a much higher level in 2025, send me an email, or give me a call!