From America’s
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Real Estate Coach℠
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When you're doing your commercial real estate prospecting and you're speaking to the receptionist, how you respond when the receptionist asks you, "What is this regarding?" is very important...
Of the many books that I've read, there are three main books that I'm recommending right now to commercial real estate brokers to help them to take both their business and their income to the next level...
Bill Gladstone of NAI CIR in Harrisburg, Pennsylvania is the best marketer I've ever seen within our industry. He spends more than $100,000.00 a year on marketing, and here are some links so you can see all of his publications...
Over the years, very little has been done on a large scale to transform the lives and the income of commercial real estate brokers. But in 1979, Bill Lee had a vision, and he asked himself the following kinds of questions...
If you know someone with Type II diabetes or high blood glucose levels, I strongly recommend the book titled, "The Diabetes Code" by Dr. Jason Fung. I got a top broker in our industry to read it and then they were able to quickly stop taking their four daily injections of insulin, and now the broker tells me that their blood glucose levels are lower than they were when the broker was taking their daily insulin injections!
In the book Dr. Fung explodes the myth around how diabetes is treated, showing us that insulin and drugs merely move the glucose out of the blood and into the vital organs, where it then does substantial damage. But his recommendations on diet and what to do along with the diet, is showing many people how to get off of insulin and drugs, and lower their blood glucose levels to safe levels naturally...
We're now getting into March, and if you haven't been getting your ideal amount of prospecting done so far this year in January and February, you're now risking not having the kind of year you really want to be having in your brokerage business. The amount of prospecting that you get done week-to-week will determine the amount of solid leads you'll be working on during the rest of the year, so if you haven't been getting your prospecting done, now is the time to get back on track!...
There's a book I've recently read that is a phenomenal book on learning how to negotiate more effectively. The book is titled, "Never Split the Difference", and it's written by Chris Voss, who was the FBI's #1 negotiator for Americans who had been taken hostage by terrorists.
In the book Chris does a great job of of showing how his hostage-negotiating philosophies can be applied effectively in business, too, and I must say that with all of my training in psychology and Neurolinguistic Programming, he's taken things to an entirely new level when it comes to persuasion.
One well-known Ivy League school invited him to negotiate along with their top experts, and he completely ate them for lunch, as he has a way of structuring questions when negotiating to get the other side to let go of their own position, and give in to what you want them to do. And it's all done in a very friendly, easygoing manner, too.
So if you'd like to take your negotiating skills up to the next level, I highly recommend that you read this book!