From America’s
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Real Estate Coach℠
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“Commercial Real Estate Power Brokers”
A big opportunity has just fallen onto the lap of one of my coaching clients, and it all happened because of the headshot of himself that he has on his brokerage company's website...
Once you've identified an owner whose property you will want to be listing, it's your presentation skills that will determine whether they'll be listing their property with you, or whether they'll be listing it with one of your competitors instead of you...
There's a company called Landing that's now implemented a new idea that I believe is perfect for where our working world now seems to be headed. Since more and more people will be working remotely, Landing now owns fully-furnished apartments in 20 major U.S. cities, and for a membership fee of just $199.00 a year, you can freely move about the country to live in an apartment in any one of these cities by giving 30-days advance notice of your intention to do so...
When you're prospecting people on the telephone today, you don't want to dive right in and ignore the 800-pound gorilla that's sitting right in the middle of the room. Everybody's been impacted by COVID-19, and when you ignore this during your prospecting calls, and you go straight into asking an owner if they're thinking of selling their building, you really risk sounding like an unconscious, uncaring broker...
When he closes a sale transaction with his people, sometimes he'll set up a table right in front of the building, then bring along a bottle of champagne, two champagne glasses, and a saber sword, and then he'll open the champagne bottle with the saber sword, pour the champagne into the glasses, and have the two principals drink a toast for having successfully completed the transaction together...
With everyone spending much more time at home these days, and not getting anywhere near the same amount of face-to-face time with their clients and prospects, you need to find new ways to stand out from your competitors, and here's one idea that one of my coaching clients just implemented...
Normally it can be difficult to convince owners to sell their property when they have no real underlying reason to do so, but we're living in a very unique time right now. We not only have the coronavirus happening, but it also appears that we are now moving into an economic downturn, and asking one simple question of property owners can help you to motivate a certain percentage of them to list their property for sale right now, and put it on the market...
Recently I sat down with Craig Coppola, SIOR, CCIM, and Mike Spears, SIOR, CCIM, and we had a discussion on "How to Excel in Commercial Real Estate Brokerage During These Challenging Times". In addition, you can download and listen to this audio interview for free...
Commercial real estate has been my area of expertise for more than 40 years now, but if you have a spouse, a relative, or a friend who is a residential real estate agent, I have an idea that may now be helpful to them...