Do This When an Owner Tries to Renegotiate Your Commission
When an ow [...]
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When you're prospecting people on the telephone today, you don't want to dive right in and ignore the 800-pound gorilla that's sitting right in the middle of the room. Everybody's been impacted by COVID-19, and when you ignore this during your prospecting calls, and you go straight into asking an owner if they're thinking of selling their building, you really risk sounding like an unconscious, uncaring broker...
When he closes a sale transaction with his people, sometimes he'll set up a table right in front of the building, then bring along a bottle of champagne, two champagne glasses, and a saber sword, and then he'll open the champagne bottle with the saber sword, pour the champagne into the glasses, and have the two principals drink a toast for having successfully completed the transaction together...
With everyone spending much more time at home these days, and not getting anywhere near the same amount of face-to-face time with their clients and prospects, you need to find new ways to stand out from your competitors, and here's one idea that one of my coaching clients just implemented...
Normally it can be difficult to convince owners to sell their property when they have no real underlying reason to do so, but we're living in a very unique time right now. We not only have the coronavirus happening, but it also appears that we are now moving into an economic downturn, and asking one simple question of property owners can help you to motivate a certain percentage of them to list their property for sale right now, and put it on the market...
Recently I sat down with Craig Coppola, SIOR, CCIM, and Mike Spears, SIOR, CCIM, and we had a discussion on "How to Excel in Commercial Real Estate Brokerage During These Challenging Times". In addition, you can download and listen to this audio interview for free...
Everything is different right now because of what has been happening around the coronavirus, and with this in mind, this now requires you to approach your clients and prospects in a completely different manner...
The National Association of Realtors, in the most recent edition of its Commercial Connections magazine for commercial brokers, is now recommending that commercial brokers read my book titled, "Commercial Real Estate Power Brokers: Interviews with the Best in the Business". So in celebration of this recommendation, I'm now going to give you the following two special bonuses if you move forward and buy my book:
Anthony Behar is a commercial real estate broker with Major Properties in Downtown Los Angeles, and he's doing a tremendous job of marketing himself by utilizing both audio and video...