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Something that’s important to understand when making listing presentations is that you’re constantly being compared to your competitors, so you need to clearly stand out as the best choice your owners could ever make in a commercial real estate agent...
When you're talking with a prospect during a prospecting call, and you've determined that you would like to meet with them personally for the very first time, how you go about asking them for that appointment will have a lot to do with whether or not they'll say "Yes" to you. So when you're moving along within the conversation, getting closer towards the end of it, I recommend that you say something similar to the following to them...
Whenever you're pursuing a commercial real estate listing, it's important to understand whether or not you have a legitimate chance to even get the listing, or whether another broker or brokerage team will probably end up getting the listing, and you're just being used to make your listing presentation...
As a broker you ideally need to give your clients and prospects a compelling reason to choose you over your competitors, but with so many brokers looking similar to each other and making similar listing presentations, how do you differentiate yourself from all the rest of the pack? One way can be to host your own commercial real estate podcast, where you'll be giving your take on what's going on within your market, and creating a bond with your clients and prospects as being the one broker who's keeping them informed on important trends and subjects...
Scott LaMontagne of JLL has been a coaching client of mine, and he does a brilliant job of differentiating himself and standing out from all of the other brokers. While many brokers refuse to spend money on developing their own businesses, and continually refuse to do what will differentiate themselves and have them stand out from all of their competitors, Scott spends money, including having sent out more than 250,000 mailing pieces within a single year, and he knows how to make his entire team stand out from all of his competitors, too...
Sometimes you'll come across owners who will tell you that they don't want to list their property, but then they'll tell you, "Just bring me an offer." So how do you know in these situations whether or not they're really serious about selling?...
In addition, a good approach to ask people for their E-mail address can be by saying something similar to the following...
Sometimes once you've identified a prospect, you may have concerns about whether the person you're talking to is really the ultimate commercial real estate decision maker, or whether you need to really be talking to someone else instead. This can become a sensitive situation, as you don't want to insult the person you're already talking to, but at the same time, you really want to be talking to the ultimate person who will have the final say so on all commercial real estate decisions. Keeping this in mind, a question you can utilize in this situation, when you're talking to the person who you believe may not be the ultimate decision maker, is...