The Most Important Component of Commercial Real Estate Agent Prospecting
The most i [...]
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So many commercial agents have asked me over the years about the possibility of hiring a telemarketer to make prospecting calls for them. This video does a good job of telling you how to find the ideal telemarketer to get this done, and it includes some good resources for both locating the ideal person, and for making sure they're properly prepared to make the calls for you. In addition, keep in mind that depending on the state you live in, the laws there, and what exactly you will be having the telemarketer say for you on the calls, you may need to hire someone who has their real estate license.
When you're prospecting people on the telephone today, you don't want to dive right in and ignore the 800-pound gorilla that's sitting right in the middle of the room. Everybody's been impacted by COVID-19, and when you ignore this during your prospecting calls, and you go straight into asking an owner if they're thinking of selling their building, you really risk sounding like an unconscious, uncaring broker...
Recently I sat down with Craig Coppola, SIOR, CCIM, and Mike Spears, SIOR, CCIM, and we had a discussion on "How to Excel in Commercial Real Estate Brokerage During These Challenging Times". In addition, you can download and listen to this audio interview for free...
Everything is different right now because of what has been happening around the coronavirus, and with this in mind, this now requires you to approach your clients and prospects in a completely different manner...