Do You Want To Land The Big Commercial Real Estate Listings?
So many times over the years I've been asked the question, "How can I begin landing the larger, more expensive commercial real estate listings?"
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So many times over the years I've been asked the question, "How can I begin landing the larger, more expensive commercial real estate listings?"
When you're a broker who is going after a listing, and you're competing against other brokers to get it, you need to find a way to differentiate yourself within the owner's mind, so you stand out as being the best broker they could ever want to give the listing to...
With everything that's been going on with the transitioning economy, companies are definitely beginning to feel more pain. What this means is that there are companies out there that are trying to figure out where they're going to get the necessary cash from to fund their ongoing operations, and a sale/leaseback transaction could be the ideal ticket for them to accomplish this...
Hopefully you're experiencing a good year in your business right now, and if I were to suggest one activity to accomplish that will greatly help to ensure your success, it would be to...
As a broker you ideally need to give your clients and prospects a compelling reason to choose you over your competitors, but with so many brokers looking similar to each other and making similar listing presentations, how do you differentiate yourself from all the rest of the pack? One way can be to host your own commercial real estate podcast, where you'll be giving your take on what's going on within your market, and creating a bond with your clients and prospects as being the one broker who's keeping them informed on important trends and subjects...
Scott LaMontagne of JLL has been a coaching client of mine, and he does a brilliant job of differentiating himself and standing out from all of the other brokers. While many brokers refuse to spend money on developing their own businesses, and continually refuse to do what will differentiate themselves and have them stand out from all of their competitors, Scott spends money, including having sent out more than 250,000 mailing pieces within a single year, and he knows how to make his entire team stand out from all of his competitors, too...
So many commercial agents have asked me over the years about the possibility of hiring a telemarketer to make prospecting calls for them. This video does a good job of telling you how to find the ideal telemarketer to get this done, and it includes some good resources for both locating the ideal person, and for making sure they're properly prepared to make the calls for you. In addition, keep in mind that depending on the state you live in, the laws there, and what exactly you will be having the telemarketer say for you on the calls, you may need to hire someone who has their real estate license.
The National Association of Realtors, in the most recent edition of its Commercial Connections magazine for commercial brokers, is now recommending that commercial brokers read my book titled, "Commercial Real Estate Power Brokers: Interviews with the Best in the Business". So in celebration of this recommendation, I'm now going to give you the following two special bonuses if you move forward and buy my book: