From America’s
Premier Commercial
Real Estate Coach℠
Click here for Jim’s Amazon #1 Bestselling Book:
“Commercial Real Estate Power Brokers”
During this video interview, Jim Gillespie discusses how to engage in a solid commercial real estate prospecting call, including telling you what to say to the receptionist, to the decision maker, and how to leave more powerful voicemail messages, that will compel more decision makers to call you back.
As a broker you ideally need to give your clients and prospects a compelling reason to choose you over your competitors, but with so many brokers looking similar to each other and making similar listing presentations, how do you differentiate yourself from all the rest of the pack? One way can be to host your own commercial real estate podcast, where you'll be giving your take on what's going on within your market, and creating a bond with your clients and prospects as being the one broker who's keeping them informed on important trends and subjects...
Scott LaMontagne of JLL has been a coaching client of mine, and he does a brilliant job of differentiating himself and standing out from all of the other brokers. While many brokers refuse to spend money on developing their own businesses, and continually refuse to do what will differentiate themselves and have them stand out from all of their competitors, Scott spends money, including having sent out more than 250,000 mailing pieces within a single year, and he knows how to make his entire team stand out from all of his competitors, too...
In addition, a good approach to ask people for their E-mail address can be by saying something similar to the following...
When you're prospecting people on the telephone today, you don't want to dive right in and ignore the 800-pound gorilla that's sitting right in the middle of the room. Everybody's been impacted by COVID-19, and when you ignore this during your prospecting calls, and you go straight into asking an owner if they're thinking of selling their building, you really risk sounding like an unconscious, uncaring broker...
When he closes a sale transaction with his people, sometimes he'll set up a table right in front of the building, then bring along a bottle of champagne, two champagne glasses, and a saber sword, and then he'll open the champagne bottle with the saber sword, pour the champagne into the glasses, and have the two principals drink a toast for having successfully completed the transaction together...
With everyone spending much more time at home these days, and not getting anywhere near the same amount of face-to-face time with their clients and prospects, you need to find new ways to stand out from your competitors, and here's one idea that one of my coaching clients just implemented...